Our story

Upstreet was founded in 2019 by a passionate team of experienced professionals and entrepreneurs looking to make life better for everyday shoppers across Australia and the world.
Loyalty points and cash back rewards are fine, but they’re fleeting and don’t really lead to more love for the brands offering them. To create real alignment between major brands and everyday shoppers, we wanted to enable brands to offer real shares with every purchase.
In an Australian first, Upstreet is partnering with a range of major brands looking to do just that. In 2020, Australian shoppers will be able to receive fractional shares automatically with every eligible purchase.

For brands

Research shows that “true loyalty,” when a customer both likes and shops with a brand, can be achieved with a Share Rewards Program - that’s when a brand rewards its customers with real shares in their business with every purchase.

We have developed a white paper on this with the assistance of our academic advisor, Dr. Jaakko Aspara, Christian Grönroos Professor at Hanken School of Economics. This will be of great interest to any retail executives looking to implement a Share Rewards Program with Upstreet.

Simply drop your details below and we’ll email you:

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You don’t have to change a thing. Just keep shopping with these brands and watch your portfolio grow with every purchase. Are you on our waitlist yet?






sabine tejerina

head of business development



Peter Segerer

head of product






Anthony Millet

FinTech, Scaling &Strategy

Christian Wanner

Retail Strategy and Growth

Elizabetta Camilleri

Growth, Strategy, International Expansion

Jaakko Aspara

Expert in Share Loyalty

James Stewart

BD, Sales & Marketing


Co-Founder of Upstreet

Tony Been

BD/Sales & Loyalty

Upstreet turns shoppers into shareholders

This website is operated by ESC Operations Pty Ltd (ACN 635 424 538, AR 1283 677) (Upstreet), who is an authorised representative of Cache Investment Management Pty Ltd (ACN 624 306 430 AFSL 514 360) (Cache). The financial products described on this website will be issued by third parties, as disclosed in the relevant PDS. All information is general information only and does not take into account your personal circumstances, financial situation or needs. Before making a financial decision, you should read the relevant product disclosure statement and consider whether the product is right for you and whether you should obtain advice from a professional financial adviser.